Who we are

Discover King’s Lynn (King’s Lynn BID Ltd) is the Business Improvement District for King’s Lynn Town Centre.

Established in 2017, our role is to champion the town and all that it has to offer. We aim to increase footfall, improve the attractiveness of the town centre and save businesses costs. We hope to create a strong town centre of which we are all proud, where businesses thrive, new and creative opportunities are encouraged, and visitors choose to return again and again.

We are a business-led organisation, paid for by a levy on all businesses within our defined area.

Our Vision

Our aim is to create a town we can all be proud of, where businesses prosper, our communities thrive, and King’s Lynn is a true destination of choice for visitors.

We’re lucky to have a fascinating history stretching back over many centuries. Businesses here want the town to continue to prosper in the future, just as it has for many years previously. To do this we have to look forward. King’s Lynn today combines a fascinating past with an enterprising present.

As well as the marketing campaigns and events that we organise to promote the Town and attract more visitors, Discover King’s Lynn plays an important role in speaking up for the interests of the Town Centre, and Town Centre businesses. To achieve our vision of a thriving town centre for decades to come, we need to ensure that local and regional strategies and plans understand the dynamics and needs of the Town.

We have been an active member in many local groups, including the Town Deal Board who were successful in securing a £25m investment from Government to help our town adapt and thrive, and now the King’s Lynn Neighbourhood Board, overseeing a further £20m invested through the Pride in Place Plan.

For more information about town centre regeneration plans, including the Town Investment Plan and Pride in Place Plan visit Vision KL website.

Our Team

Our vision, aims and objectives are delivered by a small team.

Vicky Etheridge

Vicky’s role as BID Manager is to advise the Board and develop and deliver projects to meet the aims and objectives as set out in the Business Plan. Vicky joined Discover King’s Lynn in 2018 having previously held a variety of roles spanning neighbourhood management, public health, heritage and nature conservation.

Street Rangers

In 2019, after much research, visits to other BIDs and listening to retailers, the Board decided to invest in two Street Rangers. You will spot them around the town centre in their red jackets.

The Rangers’ role is 3-fold:

Listening to member businesses’ concerns, addressing issues, and providing feedback to relevant organisations. They also ensure businesses are informed about BID activities.

Providing a friendly face for visitors, offering assistance with directions, and handling first aid incidents and missing persons.

Promoting pride and respect by reporting issues such as graffiti, fly tipping, anti-social behaviour, and cycling violations.

Events & Office Administrator

Becks is our Events and Office Administrator, and assists with event coordination tasks such as booking traders, issuing invoices, and contributing to event curation.

Marketing Executive

Ellise is our Marketing Executive who looks after the Discover King’s Lynn social media platforms. She creates and schedules content that supports the aims of the BID, helping to promote the town to both visitors and the local community.

In addition to this, Ellise also oversees the Discover King’s Lynn app, regularly updating content and getting businesses on board to ensure visitors and locals can stay in the loop with what’s happening in King’s Lynn.

Working closely with Vicky, she also promotes our events and campaigns through a mix of digital marketing and printed materials.

Meet the Board

The Discover King’s Lynn team is supported by a board of voluntary directors who are drawn from a range of sectors and national and independent businesses within the town centre. They bring skills, experience, and knowledge of managing, owning and setting up businesses, helping to shape and guide our work.

Together, we are all committed to delivering the best possible outcomes for businesses in the town centre and firmly believe that King’s Lynn is a town we should all be proud of.