Who we are

Discover King’s Lynn (King’s Lynn BID Ltd) is the Business Improvement District for King’s Lynn Town Centre.

Established in 2017, our role is to champion the town and all that it has to offer. We aim to increase footfall, improve the attractiveness of the town centre and save businesses costs. We hope to create a strong town centre of which we are all proud, where businesses thrive, new and creative opportunities are encouraged, and visitors choose to return again and again.

We are a business-led organisation, paid for by a levy on all businesses within our defined area.

Our vision

Our aim is to create a town we can all be proud of, where businesses prosper, our communities thrive, and King’s Lynn is a true destination of choice for visitors.

We’re lucky to have a fascinating history stretching back over many centuries. Businesses here want the town to continue to prosper in the future, just as it has for many years previously. To do this we have to look forward. King’s Lynn today combines a fascinating past with an enterprising present.

To safeguard the future of King’s Lynn town centre and ensure that its interests are appropriately considered in upcoming regeneration projects, Discover King’s Lynn is an active member in many local groups, including the Town Deal Board who were successful in securing a £25m investment from Government to help our town adapt and thrive.

For more information about town centre regeneration plans, including the Public Realm Action Plan and the St George’s Guildhall regeneration, see the Vision KL website.

Our team

Our vision, aims and objectives are delivered by a small team.

Vicky Etheridge

Vicky’s role as BID Manager is to advise the Board and develop and deliver projects to meet the aims and objectives as set out in the Business Plan. Vicky joined Discover King’s Lynn in 2018 having previously held a variety of roles spanning neighbourhood management, public health, heritage and nature conservation.

Ilaria Pezzella

Ilaria joined our team as Project Assistant in 2020 and has since moved into the role of Marketing & Events Officer. Ilaria’s role is to help deliver a range of projects, including monthly markets, seasonal events, street dressing, and various business support initiatives. Ilaria is also responsible for promoting these projects to our many audiences.

Street Rangers

In 2019, after much research, visits to other BIDs and listening to retailers, the Board decided to invest in two Street Rangers. You will spot them around the town centre in their red jackets.

The Rangers’ role is 3-fold:

To listen to the concerns, issues and successes of our member businesses, taking action where appropriate and feeding back any issues to the BID Manager, Board and other relevant organisations as appropriate. In addition, they ensure that businesses receive information about the BID and its activities.
To provide a welcoming face to visitors, assisting with directions and responding to first aid incidents and missing persons.
To promote pride and respect by reporting issues with street furniture, graffiti, fly tipping, anti-social behaviour and cycling.

Meet the board

The Discover King’s Lynn team is supported by a board of voluntary directors who are drawn from a range of sectors and national and independent businesses within the town centre. They bring skills, experience, and knowledge of managing, owning and setting up businesses, helping to shape and guide our work.

Together, we are all committed to delivering the best possible outcomes for businesses in the town centre and firmly believe that King’s Lynn is a town we should all be proud of.